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About Us

Headquartered in Riverside, California, Advantage West offers customers a broad selection of Maintenance, Repair, and Operation (MRO) products and solutions. Focusing on Federal, State, and Local Government customers, Advantage West has successfully maintained a variety of contracting platforms, including the GSA Schedules and CMAS, to ensure quick and easy access to compliant solutions at competitive prices.

MITCH ANDERSON - CEO & PRESIDENT

Mitch Anderson is the President and Co-Owner of Advantage West. Mitch is responsible for

Advantage West’s supply chain, and service and support.

Prior to Advantage West, Mitch was President and a minority owner of Premier Racing

Products. Mitch was responsible for growing the company and eventually selling the company.

Previous to his work at Premier Racing Products, Mitch spent 7 years with Chaparral where he

served as VP of Marketing. Mitch was responsible for building relationships with National

Accounts, such as Lowe’s, Home Depot and Rona.

Mitch studied at San Diego State University and graduated with a Bachelor’s of Science in

1997.

Mitch is married and a father of two daughters.


MITCH.ANDERSON@GPS-MIL.COM

PH: 951-816-3295 / FAX: 951-461-6647

KEITH ANDERSON - EXECUTIVE VICE PRESIDENT

Keith Anderson is the Executive Vice President and Co-Owner of Advantage West. Keith is

responsible for the company’s sales and operations, and to ensure we are compliant to the

federal and state contracting guidelines.

Prior to Advantage West, Keith was Vice President and was a minority owner of Premier Racing

Products. Keith was responsible for all Corporate Accounts and Government Sales.

Previous to his work at Premier Racing Products, Keith spent 3 years with Masco and was

responsible for building relationships with Home Builders.

Keith also spent 6 years playing professional baseball in the minor league system of the San

Francisco Giants.

Keith studied at San Luis Obispo University and was drafted by the San Francisco Giants in

2001.

Keith is married and a father of three.


KEITH.ANDERSON@GPS-MIL.COM

PH: 951-816-3295 / FAX: 951-461-6647

CHERYL GOULD - VICE PRESIDENT OF OPERATIONS

CHERYL@GPS-MIL.COM

PH: 951-816-3295 / FAX: 951-461-6647

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